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Nielsen released a new study today that drills down on how tablet and smartphone users engage with their devices while watching TV. Roughly 40% of tablet and smartphone owners are using their devices daily while watching TV — that number jumps to 70% for tablet users “several times a week.” These are big numbers that validate the incredible potential of second-screen applications. Here’s the breakdown: (via What TV viewers are doing on their tablets, smartphones - Lost Remote)

Nielsen released a new study today that drills down on how tablet and smartphone users engage with their devices while watching TV. Roughly 40% of tablet and smartphone owners are using their devices daily while watching TV — that number jumps to 70% for tablet users “several times a week.” These are big numbers that validate the incredible potential of second-screen applications. Here’s the breakdown: (via What TV viewers are doing on their tablets, smartphones - Lost Remote)