As social media matures, new opportunities are arising for content producers. Social TV, for instance, has exploded in 2011. While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another – an experience I call “intermedia.”
(via Social TV: How Content Producers Can Engage Their Audiences in New Ways)
